CONCEPT GROUP
Client
Russian fashion retailer
My role
Concept development and art direction, UX/UI design and supervision
Project
Development of the first full-scale online store for the nationwide retail network of Concept Club, Acoola Kids and Infinity Lingerie. Concept Group is one of Russia’s leading fashion retailers, operating in the clothing segment since 2005.
Challenge
To develop an online store for the Acoola, Concept Club and Infinity Lingerie brands and bring them to the digital market.
To create a unified shopping cart and an integrated CRM-based order processing system serving all three brands.
Concept Club
Youth Women’s Fashion E-commerce
E-commerce website for Concept Club, Concept Group’s youth-focused women’s fashion brand. The site also featured Infinity Lingerie as an integrated lingerie and homewear category. As part of the design team, I worked on UX/UI design, navigation and product listing layouts, and seasonal campaign pages, all within a shared-cart ecosystem that connected Concept Club with Acoola Kids.
Acoola Kids
Children’s Clothing E-commerce
E-commerce website for Acoola Kids, Concept Group’s children’s clothing brand. The interface and visuals were tailored to a family-oriented audience while remaining technically integrated into the same multi-brand platform as Concept Club, with a unified cart, checkout flow, and customer account. I was responsible for UX/UI design and art direction on the design side, in close collaboration with developers.
Infinity Lingerie
Underwear & Homewear Store
E-commerce website for Infinity Lingerie, Concept Group’s lingerie and homewear brand. The project combined a feminine visual language with clear product categorization, filters, and promotions, fully integrated into the shared cart and account system used across all Concept Group brands.
8 Years of Collaboration
Over the course of eight years, the brands continued to grow and expand their business, and we evolved their online presence alongside them as a joint product team — from full redesigns of the Concept Club and Acoola Kids websites to ongoing support and enhancement of the multi-brand e-commerce platform. My role was to lead art direction and UX/UI decisions in close collaboration with in-house designers, marketers and developers.