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FINSAD GROUP
Client
Mining equipment parts
My role
Logo design, Corporate identity, Art direction
Project
Rebranding project for FINSAD Group – a Finnish supplier of spare and wear parts for crushing, screening and mining equipment. The project aimed to capture the company’s evolution from a small family business into a modern, technology-driven industrial partner.
Design process
The new visual style combines Nordic blue with bold, structured typography to convey reliability and strength, while projecting the brand’s global reach.The logo consists of a clean wordmark paired with a distinctive symbol — its geometric form echoes both the shape of industrial machinery and the initials “F” and “S,” subtly referencing the company’s name.
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